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Description
Sales Force Management: Leadership, Innovation, Technology (12th Edition) – eBook PDF
In Sales Force Management, 12th Edition, (PDF) Greg Marshall and Mark Johnston continue to build on the tradition of excellence established by Ford, Churchill, and Walker, increasing the ebook’s reputation worldwide as the leading textbook in the field. The excellent authors have fortified the focus on managing the modern tools of selling, like customer relationship management (CRM), sales analytics and social media, and technology-enabled selling. It’s a contemporary classic, completely updated for modern sales management practice.
Pedagogical features include:
- Role Plays that allow students to learn by doing
- Interesting breakout questions designed to spark lively discussion
- A selection of inclusive sales management cases on the companion website
- New Ethical Moment boxes in every chapter put students on the firing line of making ethical choices in sales
- Leadership, Innovation, and Technology boxes that simulate real-world challenges encountered by salespeople and their managers
- Leadership challenge assignments and mini-cases to assist students to understand and implement the principles they have learned in the classroom
A companion website features PowerPoints, an instructor’s manual, and other tools (not included in this sale) to provide additional support for students and instructors.
NOTE: The product only includes the ebook Sales Force Management, 12th Edition in PDF. No access codes are included.
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