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Integrated Advertising, Promotion, and Marketing Communications (8th global edition) eBook PDF
For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.
- Authors: Kenneth E. Clow, Donald E. Baack
- File Size: 69 MB
- Format: PDF
- Length: 512 pages
- Publisher: Pearson; 8th edition – global
- Publication Date: January 14, 2017
- Language: English
- ASIN: 1292222697 / B01N5RQXY2
- ISBN-10: 1292222691 0134484134
- ISBN-13: 9781292222691 / 9780134484136